Our Team
Rory Cameron - Founding Partner
With 20 years of executive leadership in Silicon Valley—spanning Medallia (Sequoia-backed, IPO on NYSE, later acquired by Thoma Bravo for $6.5bn) and Callidus & Litmos (both NASDAQ-listed before their $2.4bn acquisition by SAP)—Rory chose to return to EMEA in 2023. Throughout his tenure, Rory acquired & operated more than 50 SaaS acquisitions, evaluated over 600+ SaaS businesses and their leadership teams. His foremost conclusion from these experiences: exceptional leadership and board talent consistently outweigh vision, market opportunity, or product innovation in driving success which created the AugustX business.
Rory is an active investor with 25+ current investments, numerous board positions and has been the recipient of 40 under 40 Irish in America plus multiple time CRN channel chief.
Fun fact: Rory previously has owned 2 different premier cult wine brands in Napa Valley.
Lewis Coleman - Partner
Lewis draws from his career as a professional swimmer for Great Britain, where he developed discipline, resilience, statistical analysis and a relentless pursuit of excellence. Carrying that success into the professional sphere, he served as Head of Executive Experience for VU Ltd, managing key relationships with F250 executives delivering exceptional outcomes. He then transitioned into the SaaS industry, leading go-to-market strategies for T-Cup, where he honed his expertise in navigating complex, fast-paced environments.
Beyond his professional endeavours, Lewis is a passionate ambassador for Blood Cancer UK.
Fun fact: Lewis organised and beat the Guinness world record and has also won a Commonwealth medal.